Track and analyze the success of each email campaign, using the results to more effectively target messages to each individual recipient. You can track response using a number of parameters, ranging from as simple as who received the email and who didn't, to who opened the message, to the specific links each individual contact clicked on inside it.
Open and Click-Through Tracking
You've invested a lot of time and effort to get your email delivered to the Inbox. But what happened to it? Quickly learn who opened the email you send, and whether they clicked through on any of the links included. Compare messages to see the differences in open rate, click through rate and unsubscribe rate. Group messages to see the average open rate, click through rate and unsubscribe rate in the group.
Contact Level Reporting
With BetterMail you get more than the number of opens - you can track results right down to each individual contact, a feature not offered by many leading email service providers. This gives you better intelligence and helps you plan follow-up campaigns.
Bounce Management
If deliverability is important to you, an important reporting feature is the ability to track and manage the "bounce rate" of your email - this allows you insight into which addresses the email couldn't be delivered to, and the reason why. Here BetterMail offers an advantage over many other email marketing providers, allowing you to analyze bounces at the individual contact level, and on a domain by domain basis. For example, you may be having a high rate of success delivering to Gmail and MSN addresses, but much lower success rates with Yahoo. With BetterMail you can isolate the domains with major issues, and then take steps to try and correct them.
Engage Online
Extensive contact level Reporting and Analytics features help ensure that you get maximum benefit from your email marketing activities. Coupled with engagement automation tools, they also provide the power to move beyond email marketing into more sophisticated online marketing activities such as nurture programs, sales lead generation and more, allowing you to take full advantage of the engagement opportunities available online and make them more effective by closing the loop. For more information, see Engagement Automation .
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All accounts are month to month (no long term contract) and include a free one-on-one online training session. Create your account now!
