Create effective email marketing campaigns targeted to hundreds, thousands or millions of people quickly and easily. Each email can be personalized and include custom content based on each individual recipient's interests and relationships with your organization, and the results are automatically tracked. Learn how BetterMail offers the range of powerful features you need to maximize the benefits of your email marketing:
List and Data Management
Easily Import, build and manage lists, synchronize your data and much more. You can create unlimited custom fields and interests within your list for better campaign management. Simple-to-use filters allow you to segment lists and precisely target your messages. Add forms to your website or landing pages to grow your database.
Features include:
- Easy Importing and Exporting
- Custom Fields
- Filters
- Data Synchronization
- Forms
Learn about Email List Management
Message Creation and Management
Creating memorable, impactful messages is crucial to having a successful email campaign. BetterMail provides you with a number of ways create messages, including WYSIWYG (What you see is what you get) and HTML editors, a form-based editor that allows you to "fill in the blanks" and create your message within a template, and the ability to easily upload messages created in an external program, like Dream Weaver. Plus, you can create your messages in any language!
Features include:
- WYSIWYG and HTML Editors
- Form-based Editor
- Importing of Messages from External Programs
- Unicode (Multi-lingual) Character Support
- Archiving/Image Hosting
Learn about Email Message Creation
Campaign Management
Your list and message come together to create a campaign, and BetterMail offers several different ways to manage campaigns. You can easily personalize any part of the message with any information from your database. You can also use the dynamic content feature to customize aspects of the message depending on who's receiving it, whether it's the signature on the message or exclusive offers. And with identity management, you can send the same message to everyone in your database, but change the "From" designator for groups of message. These are just some of the features that help make for engaging campaigns.
Features include:
- Identity Management
- Dynamic Content
- Multiple Accounts
Learn about Email Campaign Management
Deliverability
Deliverability is key - it's essential that your email service provider not only understands issues related to deliverability, but also manages them to ensure your messages are delivered. From carefully maintained sending IP reputations to spam checking, email authentication, feedback loops with major Internet Service Providers and more, BetterMail has deliverability covered every step of the way.
Features include:
- Technical Management
- ISP Relations
- Authentication and Accreditation
- System Monitoring
- Reputation Management
Learn about Email deliverability
Reporting and Analytics
Track and analyze the success of your email marketing campaign using broad variety of parameters, ranging from as simple as who received the email and who didn't, to who opened the message to the specific links they clicked on inside it. With BetterMail's contact level reporting you're better able to build follow-up campaigns by specifically targeting people based on previous actions.
Features include:
- Open and Click-through tracking
- Contact level tracking
- Bounce Reporting/Bounce Management
- Domain level reporting
Learn about Reporting and Analytics
Ready to Get Started?
All accounts are month to month (no long term contract) and include a free one-on-one online training session. Create your account now!
