Deliverability is one of the most important and complex issues when it comes to email marketing. Avoiding spam, or unwanted email, is a constant challenge for Internet Service Providers and they employ sophisticated technology to reduce unsolicited email and ensure deliverability for the messages their customers want to receive. BetterMail does the same, following industry best practices to help protect your reputation and using all available technology and ensure your emails make it to the Inbox.
Technical Management
Understanding and employing the technology necessary for successful delivery is essential for any email service provider. BetterMail is committed to technical excellence and employs a number of features including Static IP Addresses, proper reverse DNS on each IP address, connection rate limiting and matching return paths.
ISP Relations
BetterMail maintains relationships with all major Internet Service Providers to assist with deliverability. This includes obtaining "white list" status where possible and maintaining feedback loops for quick or immediate (automatic) resolution of complaints.
Authentication and Accreditation
From IP-based methods such as SPF (Sender Profile Framework) to cryptographic methods like Domain Keys, there are various options available for authentication that are used by BetterMail to certify email at the domain level, ensuring deliverability. There are also a variety of third-party accreditation services available which BetterMail can assist with.
System and Deliverability Monitoring
Mail server logs are monitored daily and any messages that have bounced for reasons outside normal issues are flagged and followed until resolved. BetterMail also employs third-party reporting services to track deliverability issues across major ISPs to track unusual deliverability issues that are often difficult to identify.
Reputation Management
Reputation Management is one of the most important factors today when it comes to deliverability. There are numerous factors that can influence reputation beyond the actual email service provider, primarily centered on the originating domain. BetterMail works with clients to help maintain a strong reputation, or improve a faltering one. This is done using various techniques employed to keep recipient complaints low such as making it easy to unsubscribe, automatic bounce management, identifying spam traps and more.
Now that your email is sent, what happens next? With BetterMail you can easily track and analyze the results of your campaign, and plan future initiatives based on the response. Learn about Email reporting and analytics.
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