Campaign creation and management is all about bringing together the people in your database with the message you want to send to them. The most effective campaigns include often include automatic customization of each message.
With BetterMail you can send messages from different people in your organization depending on the campaign, the recipient, or where they signed up. You can maintain different database within your account for different divisions within your organization. You can even change content within each message depending on who's receiving it. You have complete control of every aspect of your campaigns:
Identity Management
Use Identity Management to send email "From" the person in your organization who has the relationship with the recipient. For example, you may have one thousand contacts divided between four sales managers - you can easily match each contact with the manager responsible. Or you can use a generic organizational identity, or make each of your messages from a specific person, depending on the subject.
Dynamic Content
Dynamic content allows you to customize certain parts of your message depending on who's receiving it. It can be as simple as using different contact information depending on who's receiving the email or as complicated as changing sections in the message based on their interests.
One common use of dynamic content is to build auto responder messages that are automatically customized based on how a web visitor fills out an online form.
Multiple Sub- accounts
Here's another benefit of using BetterMail: Multiple Sub-accounts. This means that you can create one master account for your organization and then assign different sub-accounts based on department or business area. For example, a college using BetterMail can have sub-accounts for alumni relations, faculty communications and students-only. Each department can manage their own emails, drawing credits from one master account. It also provides the versatility to send out messages to everyone in the entire database if necessary.
With your campaign ready to go, it's time to push the send button. It's time to put BetterMail to work to deliver for you. Learn about BetterMail's commitment to Email deliverability.
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All accounts are month to month (no long term contract) and include a free one-on-one online training session. Create your account now!
