Have you ever imagined being able to update a contact’s interests based on the links they click in a message? Stop imagining, now you can do it – with ‘Action Links’ you can automatically trigger virtually any action based on the clicking of a link in a message. You can update a contact’s interests, trigger or de-queue an auto responder, or change subscription status when any specific link is clicked.

Here are some examples of how Action Links can be used:

• Create a double opt in
• Update a contact’s interests
• Trigger automatic message
• Stop a message queue

This is the first of many features we’re releasing this year to expand the engagement campaign features of BetterMail to help improve your online marketing. Read more about email action links.

This entry was posted on Monday, April 12th, 2010 at 2:17 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.