BetterMail becomes Envoke

Friday, January 27th, 2012

On February 1, 2012 BetterMail.ca will change its name to Envoke.com

This reflects our evolution from an email marketing company into today’s online lead generation and customer engagement campaign provider.

Our new name and logo do not reflect a change in ownership or anything like that. And the core BetterMail functionality remains the same, so there’s no change to what you’re doing now to create and manage email campaigns. But the changes will come with some new features and services that will be released starting in February.

New product features include a “Leads Manager”, powerful “Content Templates” for email messages and landing pages, detailed source and activity tracking for every individual who visits your website, a unique new “Lead Activity Alert”, flexible reporting tools and more.

In February we will also launch a new service called the “Engagement Audit”. “Engagement” is our term for all the automated mechanisms you can use to engage with customers, prospects and stakeholders on our website. These include downloadable content, videos, automated email nurture campaigns, surveys, broadcast email and (especially) the forms on your website that capture the name, email address and other important information about specific individuals. The “Engagement Audit” will show you how you improve your online results by making your website more “engaging” for visitors to your website.

We are very excited about these changes and especially how we can help you achieve your online marketing goals. We will keep you posted by email (of course) about the new features and services as they are released over the few months.

If you have something you’d like to speak to us about now then please complete our contact form or call Martin directly at (416) 410-1506.

And remember, if you just want to keep sending email the way you always have, nothing has changed except the name!

Sincerely,

Keith Holloway, Founding Partner
Martin Millican, President

 

Contact List Filtering

Friday, December 2nd, 2011

Managing filters can now be done directly from the contact list page where you can create and edit filters without having to navigate away to another page.

Look for the “Filter” label (near the upper right side of the contact list page) where you’ll find a pull down selector that includes all of your existing filters. In this same release the filter settings fields also got a facelift and use new (AJAX) technology that allows you to manage your filters without having to refresh the page each time a setting changes.

Another addition to this page is the “Narrow list” check box next to the “Search” button. The “Narrow list” option makes it possible to search for contacts within the current view rather than searching the entire database.

 

Support tickets

Thursday, October 6th, 2011

In order to provide quicker, more efficient support to our clients we have made a few changes to our support process.

Support issues are now handled via our support ticket system. You can submit a new ticket or review old ones in the HelpDesk area. It is linked from the upper right corner of every page when you’re logged in to your account. This way you don’t need to send emails to one, two or more of us directly, your question is automatically routed to an available support person. You can view responses and add details to your tickets from the user interface and you can refer to previously resolved cases.

If you prefer to call us you can reach us by phone as always (416-840-2300 #2) , however, we ask that you submit a ticket first before you call.

Support response times

Fast and knowledgeable support has always been a priority for us. Based on the latest 200 support cases 81% of ticket submitted via the Helpdesk form are resolved within one day and 13% are closed the day after they were created. The remaining 6% requires additional troubleshooting.

Getting started guide

We have recently published a Getting Started Guide for users who need help with basic BetterMail functionality. The guide covers features that our clients ask about frequently such as contact list importing, creating and editing messages, launching email campaigns and basic account configuration settings.

 

Export Improvements

Wednesday, August 17th, 2011

The contact export function has undergone major improvements.  Here’s what we’ve done:

  • Exporting is processed in the background
    What this means is that you can work in your account (or sign out if you wish) while the export is being processed. No more timed-out pages during exporting!
  • Multiple exports supported
    You can queue several different lists for exporting with different column setups for each list – they are all processed in the background simultaneously.
  • Easier selection of lists to export
    Instead of having to set up a filter for each export job, now you can export the current contact view “as is”. What you see on the contact list page is exactly the same as what gets exported. Whether you’re looking at a list of contacts who clicked in your latest email campaign, contacts on a certain mailing list, unsubscribed records or your entire database, just enter a file name and click the Export button on the bottom of the contact list page.
  • Column setup
    The new column setup page allows you to select which fields (column headers) show up on the contact list page. We added the ability to include interest groups, individual interests, auto responders and tracking fields in additional to basic contact fields and custom fields. These column setup settings become your “contact view” or “current view”. You can save multiple views and switch between them easily; your last used view will automatically load when you log in.
  • Export status and history
    You can view the status of your export jobs (queued, processing or completed) and keep track of old exports on the Exports page. You receive an email notice when your export is completed.

 

Scheduled downtime notice

Friday, June 3rd, 2011

BetterMail will be down for scheduled maintenance on June 12, 2011 starting at 10pm for one hour. We are upgrading our database servers with the latest software. Thank you for your patience during this time.

 

March 2011 Updates

Thursday, March 31st, 2011

Here is what we’ve been up to in the past 3 months:

We installed a new dedicated database server, upgraded the slave DB server and added load balancing for the API servers. What does all this mean to our clients? Faster service with extra redundancy and improved reliability.

We’ve made changes to our billing processes to include more concise notification emails and added overdue payment notices in the interface. Many revisions were also released for the billing engine – while most of the updates were made behind the curtains, the changes will translate into quicker support for billing related questions.

The message editor has also been upgraded to a newer version. The new editor is now the standard content editor for all elements.

We are currently working on a new, site-wide list engine that will result in more consistency and continuity across all pages in your account.

 

Improved import screen and anniversary-based campaigns

Friday, December 3rd, 2010

A newer, more intuitive version of the import screen and related pages have been released to address issues around our second most “popular” support calls. *

The updated import process fewer steps to import your contacts, the interface is less cluttered and we’ve added descriptions using help icons (help icon). Mouse over these icons to learn more about the corresponding settings.

There are also four sample import files for you to download and we’ve also added an overview of rules for the upload/import process.

Another new feature for December is the ability to start an autoresponder/engagement campaign on contacts’ anniversary dates (anniversary dates are based on the birth day field) in addition to sending a single birthday message.


* The most support requests are related to message content editing. This is why were are in the process of a major overhaul of the message editor and the introduction of email templates. The scheduled release date of these amazing new feature is February 2011.

 

Dynamic content in messsages

Tuesday, September 28th, 2010

Dynamic content in messages is displayed when a pre-defined condition matches the recipient’s contact record.

You can use dynamic content to display custom content depending if the contact is part of a mailing list/interest or subscribed to an autoresponder or not.

We’ve extended the “dynamic content” function to work with the following conditions:

  • IF Interest EQUAL [value] then include[content]
  • IF Interest NOT EQUAL [value] then include[content]
  • IF Autoresponder EQUAL [value] then include[content]
  • IF AutoresponderNOT EQUAL [value] then include[content]
  • IF Source EQUAL [value] then include[content]
  • IF SourceNOT EQUAL [value] then include[content]

To set up dynamic content click on the Dynamic content folder (see screenshot) on the message editor page, select the condition and add the content in the dynamic content editor.

Dynamic content

Add/edit dynamic content

Each dynamic content block creates an “insert-tag” that needs to be pasted into the body of the message where you want the dynamic content to appear (if its condition matches the contact record).

Need help with dynamic content? Call our support line at 1-877-840-2383  or  416-840-2300

 

Clearly Identifying Test Messages

Tuesday, August 3rd, 2010

Did you send this email to me only or did you send it to everybody? Until now there was no way of telling unless you asked the sender or checked the stats in the interface. Starting today test messages are marked with a “Test-only” flag, which means that recipients of test emails can positively identify that the message is only a test and not part of a live campaign.

The following line is added to the very top of each test message:
NOTICE: This is a testing-only message sent from BetterMail.

How to send test messages anyway?

Create your campaign using the final filter or list you wish to target. On the campaign settings page click the “Test” button, select a test filter and click “Send test”.
This way you only end up with one campaign entry (the test and live campaign are the same) and when you’re done testing all you have to do is click the  “Launch” button instead of “Test” and your emails are on their way! Because the message, filter/interest and delivery time/date is already set up the chances of sending the wrong message to the wrong list at the wrong time are very, very slim.

How not to send test messages?

We strongly recommend that you do not test emails by creating one ore more separate test campaigns and a separate “live” campaign. If you wish to send test messages please refer to the paragraph above and use the same campaign for testing and sending. Do not create a new campaign over and over again and send them to one contact only. This way you’ll end up with many campaigns and when you’re finally ready to send the e-blast to all of your contacts you’ll have to set up yet another campaign and it’s possible that the final (live) campaign settings will differ from that of the test campaign(s).

 

Selectable interests and custom fields on export

Friday, July 23rd, 2010

It is now possible to export only selected interests and custom fields. The system used to export all interests/custom fields in the past, which resulted in very large data files with many unnecessary fields. The new approach will considerably speed up the export process but some files over 50K records may still be too large for exporting via the interface – we are in the process of addressing this issue by moving the export script to the back-end and sending an email notification when the export is completed. This will eliminate page time-outs and allow for processing more simultaneous export requests.